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eNews Article

RSVP Now for Jan. 22 SEMA General Membership Meeting at 2025 MPMC Media Trade Conference

Attendees will gain insight into the association's latest initiatives, tailored business-solutions and the state of the automotive specialty-equipment market.

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CES 2025 Recap: Xpeng Aero HT Flying Car, Aptera Solar EV and More

Several automotive-related updates have taken place during the 2025 CES event in Las Vegas.

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Advocacy - Small Business

Lauren Wilbor Joins SEMA Government Affairs Team in D.C. With New Digital Outreach Role

News From DC -- Wilbor will tap into her grassroots advocacy expertise to mobilize SEMA's legion of automotive enthusiasts.

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Movers & Shakers: MAHLE, Race Winning Brands, GM, Elgin Industries and More

A roundup of news from around the specialty-equipment and automotive industries.

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ICYMI: Nissan, Honda to Attempt Merger in 2026, Becoming World's Third Largest Automaker

By SEMA News Editors Honda and Nissan have announced plans to merge both companies by 2026, according to a joint press conference, which would make the new entity the world's third-largest automaker, following Toyota (Japan) and Volkswagen (Germany). Nissan is a top shareholder in Mitsubishi Motors...

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FLN Member Spotlight: Brett Baranauckas of The Coats Company

Get to know Baranauckas, associate product manager at The Coats Company, in his interview with SEMA News.

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ARMO Member Spotlight: Auto Metal Direct to Expand with New Facility in 2025

Get to know the company's story in this interview with Auto Metal Direct's Marketing Director Jason Chandler.

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ORACLE Lighting to Share Proceeds With Victims of the New Year's Day Attack

All profits from online orders will be donated directly to support the victims and their families.

Council or Network Update

TORA Honors Top Members at 2024 SEMA Show

Presented at the 2024 SEMA Show, the TORA Industry Awards honor incredible people, products, and builds in the truck and off-road industry. Congratulations to this year’s recipients!

Council or Network Update

Join Us: Cross-Council Mixer at King of the Hammers

SEMA Truck & Off-Road Alliance (TORA) members, You don’t want to miss our networking mixer taking place at King of the Hammers in Johnson Valley, Calif.! The event will take place on Feb. 6, 2025, from 6 – 8 p.m. in the VIP tent. This mixer is an incredible opportunity to connect with industry peers...