Honda wants to communicate and amplify the strengths of the HR-V as the right-sized, fun and active vehicle for the next generation of car buyers through project vehicle builds culminating in a display at the 2015 SEMA Show.
While more than 3,000 credentialed media attend the SEMA Show each year, standing out from among 2,000-plus exhibitors and getting the attention of reporters who are overworked and on tight deadlines can be challenging.
Since opening less than two years ago, the 15,000-sq.-ft. SEMA Garage has served as an industry resource to help manufacturers develop products quickly and cost effectively.
Shawn Chartier of Custom Offsets attributes the recent growth and credibility that his company has experienced to his participation in the 2014 SEMA Launch Pad Competition.
Richie Crampton has enjoyed a tremendous start to his NHRA Mello Yello Drag Racing Series Top Fuel career, which includes winning the Chevrolet Performance U.S. Nationals and the Automobile Club of Southern California Road to the Future Award as NHRA’s top rookie in 2014.