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Idemitsu and Throtl return to SEMA with the performance-focused Honda build enthusiasts wanted, backed by 110+ years of lubrication expertise.
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Two new electric Mercedes-AMG models break cover in Germany.
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See what Ford Motor Company, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota plan during the November 3-6 event in Las Vegas.
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Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
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The SEMA Show serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket.
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Discover hands-on training, business insights and technical education from three SEMA Show partner organizations.
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Make the most of your SEMA Week with must-see attractions, industry celebrations, special events and countless opportunities to connect.
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The plans to update two existing facilities and add a third production facility will create 320 new jobs.
Press Release Article
2026 SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company achievements ahead of Show floor opening. -- DIAMOND BAR, Calif. (Oct 8, 2026) – The 2026 SEMA...
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The award honors a SEMA Show featured vehicle that demonstrates exceptional engineering.