SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section.

Why showing empathy for customers and understanding their needs is among the most important skills for customer service and sales teams to learn.

Thousands of Showgoers at the 2015 SEMA Show took notice of the ’97 twin-turbo Toyota Supra that brothers Eric and Marc Kozeluh—co-owners of Twins Turbo Motorsports—entered into last year’s SEMA Battle of the Builders.

Attendees are encouraged to check out the RPM Act kiosk for a fun, interactive way to support the bill.

Exhibitors continue to post their product debuts and plans for the 2016 SEMA Show, November 1–4, in Las Vegas, to the Online Media Center.

All SEMA members are invited to nominate individuals and companies who have made a significant impact on the specialty-equipment market.

John Force and Tony Schumacher scored historic victories last Sunday at the Mopar Mile-High NHRA Nationals at Bandimere Speedway in Denver.

SEMA’s Government Affairs Office has compiled a comprehensive guide on how motor-vehicle parts are regulated by the federal government.

Actor Sung Kang is partnering with Shell, featuring Pennzoil, and SEMA to help a team of aspiring young automotive technicians transform a ’72 Ford Maverick to debut at the 2016 SEMA Show in Las Vegas.

These are shots of Bumblebee and Barricade from the upcoming Transformers film.