Those without an effective marketing strategy stand to be at a competitive disadvantage with their current and potential customers, which equates to revenue loss and no growth.

As the automotive aftermarket industry continues to grow and business demand for qualified employees rises, the third annual Student Career Day will bring SEMA Show exhibitors and students who are passionate about the automotive aftermarket industry together during the 2018 SEMA Show.

The one-hour conference will provide an overview of the 2019 SEMA overseas trips, networking events at the upcoming SEMA Show and international vehicle measuring program.

SEMA submitted comments to the U.S. Trade Representative (USTR) in opposition to threatened 10% or 25% tariffs on more than 6,000 tariff lines valued at $200 billion in imported products from China.

In August, employers added 201,000 non-farm jobs, marking the 95th consecutive month employers added jobs.

Here’s a first look at an undisguised, production-ready ’19 Camaro ZL1 1LE testing outside of GM’s Milford Proving Grounds.

Here are three hotels that have extended the number of rooms available for attendees, media and exhibitors heading to the SEMA Show.

The annual SEMA Awards recognizing the top-trending models will be announced the Monday before the start of the 2018 SEMA Show.

Buyers from the United States and Canada have until Friday, October 12, to register online for the 2018 SEMA Show and have their badges mailed prior to the event.

Learn more regarding the state of the automotive specialty-equipment industry and current and projected product trends.