Selling to car dealers is not an easy proposition. It takes more than installing a few accessories on a vehicle and walking cold into a dealership to make a sale and build a long-lasting, value-based relationship.

In the ensuing years, TCIA focused on expanding its membership and services, including producing trade shows focused on the truck cap and light-truck accessory market. As the industry continued to evolve, and to better define its members’ interest in all aspects of light-truck accessories, the...

By definition, a trade association is an organization established to operate within a specific industry and engage in various activities such as educational programming, legislative advocacy, trade shows and conferences, networking and other undertakings, all for the benefit of its members. Sound...