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Ryan Stutzman

Ryan Stutzman is a strategic and results-driven executive with over a decade of experience leading financial teams and enhancing company performance in both public and private sectors. His expertise spans a wide range of financial operations, including mergers and acquisitions, strategic planning, and Enterprise Resource Planning (ERP) systems integration, which he has managed across various industries.

Ryan is responsible for overseeing day-to-day finance, investment relations, and accounting activities for the Association, including Performance Racing Industry (PRI). He plays a pivotal role in the selection and implementation of company-wide systems, which enhance SEMA’s business relationship with its members.

Ryan joined SEMA from Cherokee Chemical Co., Inc., where he significantly enhanced the company’s financial performance and market position. He led the successful reorganization of the finance department and managed over a dozen strategic mergers and acquisitions, driving substantial growth and profitability. His initiatives in optimizing financial frameworks contributed decisively to Cherokee’s industry leadership.

A native of Charlotte, N.C., Stutzman received a Bachelor of Arts degree from Cedarville University and an MBA from Azusa Pacific University. Outside of work, Stutzman is passionately engaged with the great outdoors, frequently found road cycling, hiking, or snowboarding. A dedicated coffee connoisseur, he has spent the past decade mastering the art of roasting and blending his own coffee, a testament to his meticulous attention to detail. Stutzman and his wife, Bethany, have two children.

 

 

 

 

 

 

 

A Restylers Guide to Selling Dealer-Direct


Automotive restylers are now discovering new ways to increase their sales profits through the help of the SEMA PRO Sales Training Manual, a unique resource developed by the SEMA Professional Restylers Organization (PRO) to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.

It's crucial to have a sales team that has the skills and knowledge to make effective sales presentations and build long lasting, value-based relationships. The PRO Sales Training Manual provides restylers with proven strategies and insight that can be used daily to get their foot in the door of any dealership. Learn how to make the sale while building a client base and developing strong partnerships with your consumers.

Key highlights of the manual include:

  • Tips on selling dealer-direct
  • How to structure a sale and the rules of sales success
  • Refining negotiating skills
  • The importance of product knowledge
  • How to build your companies brand
  • Identifying your target audience
  • Marketing tools and resources
  • And much more

The PRO Sales Training Manual is used as the foundation for the SEMA Accessory Sales Professional Exam, which restylers, installers and accessory retails are invited to take to prove their expertise. Contact Denise Waddingham to learn more about the exam.

Contact Denise Waddingham to order your copy today.

Network or Council
The Motorsports Products & Media Council (MPMC) is a SEMA community dedicated to the growth and preservation of the motorsports industry. By bringing together the innovators who design performance products and the media professionals who cover them, MPMC provides a unified platform for advocacy...