By Love Lontoc Professional growth happens when we intentionally invest in learning that reflects the realities of today’s workplace. That’s why in 2026, SBN will continue to deliver timely, relevant sessions designed to help members build confidence, adaptability, and leadership capability. View...

Professional development works best when learning doesn’t stop. That’s why SBN has created a YouTube playlist where members can easily access high-value educational content. Whether you’re preparing for conversations around AI, leadership transitions, allyship, or generational dynamics, the playlist...

For Kirstin Backes, competing in the 2025 Rebelle Rally was more than a test of navigation and endurance; it was a powerful reminder of why she fell in love with the automotive world in the first place. In this candid conversation with the SEMA Businesswomen’s Network (SBN), Backes shares what the...

Calling all SEMA Businesswomen’s Network (SBN) members: You are invited to a night of networking at the Cross-Council Mixer during King of the Hammers in Johnson, Valley, Calif.! Please mark your calendars and join us on Thursday, Feb. 5 from 6:00 p.m. – 8:00 p.m. in the Hammertown VIP tent. Hosted...

By Beth Brennan and Paris Hull The SEMA Businesswomen’s Network (SBN) successfully hosted its Gear Up Girl Luncheon on Friday, Dec. 12, 2025, from 11:45 a.m. to 1:00 p.m. during the PRI Show. The event brought together more than 85 attendees for an afternoon of connection, conversation, and career...

WTSBC Chair Brett Kinsfather shares the Council’s three key priorities for supporting its members in 2026.

By Nick Cross Education remains a cornerstone of the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) mission, and in 2026, we are expanding our efforts to ensure members have access to timely, relevant, and practical learning opportunities that support both business growth and professional...

By Jason Weidmann As a busy aftermarket professional, it's difficult to find the time to connect with peers in your industry. That’s why the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) makes it easy to network through its virtual Coffee & Conversation events. Held once a month for one hour...

The WTSBC is proud to introduce Damir Mustafin, owner of Rusch LLC, as our latest Member Spotlight. Join us in getting to know Damir through his interview with SEMA News below. SN: What about the industry keeps you up at night? DM: New designs, new companies, and new cars. SN: What is your favorite...

Calling all Wheel, Tire, Suspension & Brake (WTSBC) members: You are invited to a night of networking at the Cross-Council Mixer during King of the Hammers in Johnson Valley, Calif.! Please mark your calendars and join us on Thursday, Feb. 5 from 6:00 p.m. – 8:00 p.m. in the Hammertown VIP tent...