In today’s ever-evolving market, it’s critical that SEMA members have a chance to weigh in on issues that influence and impact the specialty-equipment market, and one of the most effective ways to have a voice is through participation in a SEMA council. For companies engaged in the motorsports...

Traditionally dominated by motorcycles, the powersports segment is expanding dynamically, thanks to the explosive popularity of side-by-sides, aka utility task vehicles (UTVs). The latter have brought off-roading enjoyment to a mostly family-oriented audience that eyes modifications focused on...

It may be the one segment of the automotive aftermarket that no enthusiast ever really wants to get too acquainted with, but it’s one of the most essential and one of the most universally patronized. Specifically, it’s the collision-repair sector—the companies and shops that manufacture and apply...

From its early days as the Street Rod Marketing Alliance (SRMA) to what is now the Hot Rod Industry Alliance (HRIA), the hot-rod industry has been a formidable force within the specialty-equipment market. In keeping with its efforts to provide business-building resources, the council has always...

Del Amo Motorsports’ humble beginnings can be traced back to 1985 in a 6,000-sq.-ft. facility in Redondo Beach, California, offering a single product line. The company now features multiple product offerings across a wide spectrum of machines in four locations throughout Southern California, with...

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product...

Hot Rod—the bible of all-American, big-cube performance—allotted four pages of its July 1967 issue to a story on an import-car dealership in Riverside, California, that was on the cutting edge of a growing automotive phenomenon.

At the 2018 SEMA Show, West Virginia State Senator Mark Maynard was introduced as the first-ever winner of the Stephen B. McDonald Legislator of the Year award. Representing the Sixth District, Senator Maynard was recognized for his efforts in the West Virginia Senate to promote policies and...

On July 26, I begin a two-year term as SEMA Chairman. I am focused on improving SEMA and helping our association provide solutions to help our members solve problems. There are many SEMA programs that benefit our member businesses, and most of them are explained regularly in our magazines and...

We’ve written before about the industry-wide challenge posed by advanced driver assistance systems (ADAS) and how such systems present both opportunities and challenges for the specialty aftermarket. Consumer demand and the opportunity for car makers to distinguish their newest models is driving...