SEMA Show exhibitors who manufacture parts for the truck and off-road markets often use pickups to showcase their latest product lineups. Those elaborate builds are easy to spot displayed in and around the Las Vegas Convention Center, and the modifications and additions made to them are clear...

For just about as long as there have been cars around in the United States, so have there been gearheads—people who seek to personalize and improve upon their rides. Fast forward to 2019, and the phenomenon is now a $44.6 billion industry in the U.S. and many millions more abroad, as car culture has...

Industry news from SEMA-member companies, including Continental, Energy Suspension, Stertil-Koni and more.

More than 3,000 members of the media will attend the 2019 SEMA Show. They will represent all manner of publications—large and small, domestic and international, printed and electronic—and can sometimes provide a meaningful boost to a new-product launch or a brand’s image. In a recent survey, in fact...

CRP Automotive developed and launched a new brand-identity campaign, including an updated logo, for its AAE Steering System Components brand. The new logo is part of a complete branding update for AAE products to further associate the brand as a part of the CRP Automotive family.

In the halls of Congress, success is often directly related to the size of your rolodex. The more friends you have in your corner, the more likely you are to get things accomplished. With the automotive specialty aftetmarket industry continuing to grow, having a powerful voice in the nation’s...

The good news for 2019 SEMA Show exhibitors is that the trade-only event is on track to draw more than 60,000 buyers, a large percentage of whom are already deciding which companies they will see. With the Show’s opening just weeks away on Tuesday, November 5, this is the critical point for first...

Delaware Governor John Carney signed into law a bill easing the process of registering a street rod by favorably changing the existing age and equipment requirements. The new law amends the definition of street rod from a vehicle manufactured before ’70 to one 25 years old or older. The law also...

If you’re a buyer destined for the 2019 SEMA Show, now is the time to strategize a successful Show itinerary. First-time exhibitors are of particular interest because they bring never-before-seen products and services to the Show. As of June, more than 250 first-time exhibitors were already on the...

Harold Hunt, owner of SuperATV in Madison, Indiana, is a motorsports enthusiast, and he instills that same passion in the people he hires. They aren’t just clerks; they go out on the weekends and ride so that they can come back to the shop and relate their product knowledge and experience to...