Given that face-to-face selling often results in communications breakdowns, it’s no wonder that artificial intelligence (AI) programmers are designing solutions that enable machines that help sell by sensing customer emotions. These AI solutions are able to use cameras and listening devices to...

Trend-setting custom car builder Larry Watson is credited with creating the first panel paint job in 1958, when he tried to tone down the bright silver paint on his newly customized ’58 Thunderbird by covering several of the car’s body panels in metallic burgundy, leaving the silver to show through...

As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans...

The New Products Showcase is routinely the number-one destination for SEMA Show buyers and media, giving participating exhibitors a distinct advantage in getting their products out to the world. The 2019 SEMA Show surpassed 3,000 products across 16 different categories, including street-performance...

Scholarships have a long history in our country. In fact, the very first scholarship dates to colonial times before our country became the United States of America. In 1643—long before the United States declared its independence—Lady Anne Radcliffe created a scholarship at Harvard with an endowment...

Each year before the start of the SEMA Show, exhibitors are polled on the new vehicles that, to their minds, represent the best business opportunities for customization and accessorization via the aftermarket for the coming year. Vehicles are chosen in five distinct classes, and the winners are...

As the world’s premier automotive trade show, the SEMA Show reflects the $44 billion automotive aftermarket, bringing together every segment of the industry—from hot rods to mobile electronics and collision repair. And if this year’s Show is any indication, the industry is alive, well and poised for...

For industry professionals 39 years of age or younger, the 2019 SEMA Show offered unique opportunities to cultivate and recognize young talent. Ranging from the Launch Pad hosted by the Young Executives Network (YEN) to the network’s awards reception, members of YEN were able to take advantage of...

Providing opportunities for professional women in the automotive specialty-equipment industry is a top priority for the SEMA Businesswomen’s Network (SBN). The SEMA Show affords SBN members multiple ways to hone leadership skills, encourage the advancement and growth of women in the industry, and...

As the group within SEMA charged with identifying and sharing information and knowledge about the latest developments in automotive technology, the Emerging Trends & Technology Network (ETTN) made education the centerpiece of its weeklong activities at the SEMA Show.