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eNews Article

Learn Practical, Proven Strategies to Maximize 2025 SEMA Show ROI at the Exhibitor Summit, June 25-27

Attendees will learn practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities.

eNews Article

Movers & Shakers: Yokohama Tire North America Announces Organizational Changes

Jeff Barna, president and CEO of Yokohama Tire Corporation, was promoted and will now also serve as president and CEO of Yokohama Corporation North America.

eNews Article

Sales Rep, Product Data Specialist Among Jobs Added to SEMA Career Center

The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.

eNews Article

WTSBC Members: Network, Exchange Industry Insights During Upcoming Coffee and Conversation

Join in the open discussion on issues impacting the automotive specialty-equipment industry during this virtual event on April 3.

Press Release Article

SEMA ADDS TIERRA HUBBARD AND JUAN MEJIA TO GOVERNMENT AFFAIRS TEAM

March 2025

SEMA ADDS TIERRA HUBBARD AND JUAN MEJIA TO GOVERNMENT AFFAIRS TEAM -- Organization strengthens its D.C.-based advocacy work for state and federal issues -- WASHINGTON, D.C. (March 28, 2025) – Seasoned public affairs professionals are bolstering the Specialty Equipment Market Association (SEMA)...

eNews Article

Advocacy - Small Business

Tariffs Hit Automotive Sector--Here's What You Should Know

The 25% tariff will impact completed light-duty vehicles along with some automotive parts and components.

Council or Network Update

ETTN/SAE Career Fair Paves the Way for Future Automotive Engineers

Over 445 college engineering students were introduced to the aftermarket industry’s numerous career opportunities during the two career fairs hosted by ETTN, SAE, and SEMA Garage.

Council or Network Update

Make an Impact: Apply to Join the ETTN Select Committee

Are you ready to increase your industry involvement? The SEMA Emerging Trends & Technology Network (ETTN) is accepting applications to join its select committee at sema.org/volunteer.     Select committee members play a vital role in the network’s success by bringing insight and knowledge to help...

Council or Network Update

The Shift from Engineer to Leader: What Changes and Why is This Happening?

By Bob Morreale Transitioning from an individual contributor to a leadership role in engineering is a transformative career shift—one that is both challenging and rewarding. Lately, I've observed an interesting trend among ETTN member companies, one that seems consistent but not easily explained...

Council or Network Update

Getting to Know Mike Black—ETTN’s 2024 Engineer of the Year

By Scott Lowe At the 2024 SEMA Show, the SEMA Emerging Trends & Technology (ETTN) awarded Mike Black of The Tuning School with its second annual Engineer of the Year award.  This award is given to a nominee who has made great engineering achievements within the automotive aftermarket field for the...