SEMA is pleased to showcase its new and improved website, which provides much greater navigation and content to help you plan for the upcoming Show. Please note that the link to the “Exhibitor Manual” is located at the center of the page in the box entitled “Exhibitors” and under the “Exhibitors”...

The Federal Reserve Board issued a final rule to limit swipe fees imposed on retailers when accepting debit card payments at $.21 per transaction, effective October 1, 2011. Banks and payment processors may also charge $.01–$.03 more to cover fraud prevention and other adjustments, bringing the...

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)?

To learn what it takes to market product for use by American armed services, we talked to some specialty-equipment manufacturers that have branched out from traditional commercial sales to work with military suppliers. Among those willing to share their experiences were FOX Racing Shox, ICON Vehicle...

As the world’s premier automotive specialty-products trade show, the 2011 SEMA Show, to be held at the Las Vegas Convention Center from November 1–4, 2011, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to...

Internet speaker and business consultant Joe Dysart has outlined some of the key elements that should be in place, based on insights from top experts in the medium, when developing a social media policy for your company and its employees.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.

SEMA-member companies have posted several new listings for job opportunities (view all here). Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company...

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.