Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

News and updates from SEMA's councils and committees.

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event. Nine voicemails are left, no calls returned and the sales reps move on. The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift...

News and updates from SEMA's councils and committees.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

Recently held at the Embassy Suites LAX South in El Segundo, California, the 2011 Media Trade Conference featured performance parts manufacturers and members of the working press conducting private meetings over the course of three days. The manufacturers are all part of SEMA's Motorsports Parts...

For the third year in a row, the hottest cars in the world had the chance to shed some rubber and flex some muscle to crown the best of the best at the 2010 OPTIMA Batteries Street Car Invitational. Now, these modified machines will enter living rooms across the country through SPEED Channel's...

Australian Prime Minister Julia Gillard has backed down from the Australian Automotive Aftermarket Association (AAAA)-opposed ''Cash for Clunkers" program, which would have provided Australians with a $2,000 payment (USD $1,993) for trading in pre-’95 cars for new vehicles.

When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer's involvement in developing a safe, "slipper" clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA's Hall of Fame, a milestone that took...