By SEMA News Editors Yokohama Rubber Co. (YRC) has announced its intent to build a new consumer/light-truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico, after the YRC board has approved the plan. "This is a clear signal that Yokohama is committed to the North American...

By SEMA News Editors Holley Performance Brands Previews 2024 Event Season Holley Performance Brands has revealed its full schedule of experiential marketing events for 2024. Launching in April, Holley's event season will showcase its various aftermarket verticals, the company said, including...

Free for SEMA Members, the full 2024 SEMA Future Trends Report outlines key areas likely to affect the automotive specialty-equipment market in 2024 and beyond.

The cockpit redesign will feature a sprawling screen spanning the dashboard, along with an additional screen nestled in the center stack.

SEMA-member companies across the Golden State are invited to join us in Sacramento for a day of advocacy and innovation.

By Ashley Reyes The SEMA Professional Restylers Organization (PRO) is hosting an online General Membership Meeting on Friday, March 22, 2024, at 9:00 a.m. PDT/12:00 p.m. EDT. Automotive restylers and accessory professionals are invited to attend the event to receive new and exciting updates from the...

Get to know the co-founder and CEO of WheelPrice in his interview with SEMA News.