By Mercedes Lilienthal – SBN Member Photos provided by SAE Baja As a SEMA member, the owner of Crankshaft Consulting, an automotive journalist and a PR/marketing professional, I recently volunteered as a Business Presentation judge for the 2021 SAE Baja intercollegiate competition. At the event...

Get tips and tricks for creating great brand buzz by tuning in to the SBN Facebook live chat featuring Alex Parker. As CMO and Executive Vice President of Redline Detection (2020 SEMA Manufacturer of the Year), Parker utilizes her professional background in psychology, digital marketing, and...

The #SheIsSEMA campaign began nearly 3 years ago, as the SBN sought to highlight the contributions of women in the automotive industry. By showcasing women in various roles -- including automotive technician, racecar driver, fabricator, mechanic, journalist, spokesperson, vice president, corporate...

Applications for the SEMA Launch Pad—a program designed to help emerging entrepreneurs and inventors launch new automotive products into the marketplace—are now available at www.sema.org/launchpad. Originally created to support young entrepreneurs under the age of 40, this year’s program is open to...

With under six months before the opening of the 2021 SEMA Show, positive news from Las Vegas has specialty-equipment businesses eager meet in-person, and Show management excited to help reconnect the industry at the world's leading celebration of innovation, ingenuity and passion for automobiles...

Following SEMA’s recent market research on the changing vehicle landscape, SEMA released a research report dedicated solely to the light truck market. The 99-page study includes in-depth sales information for pickups, SUVs, CUVs and vans, as well as aftermarket parts for these vehicles. The new...