The #SheIsSEMA campaign began nearly 3 years ago, as the SBN sought to highlight the contributions of women in the automotive industry. By showcasing women in various roles -- including automotive technician, racecar driver, fabricator, mechanic, journalist, spokesperson, vice president, corporate executive, publicist, accountant, consultant, product specialist and more – the message was clear: Women play a pivotal role in the automotive market.

SBN members are encouraged to showcase their #SheIsSEMA pride and promote their involvement in the automotive industry.

  • Submit a #SheIsSEMA spotlight application for yourself or a fellow SBN member. The SBN features the stories of women in the industry and how they landed their careers in SEMA eNews and in social media. This is a great opportunity to share your successes and challenges, or nominate a colleague to share how she is contributing to the specialty equipment market.  
  • Utilize the new #SheIsSEMA Facebook Frame! Simply go to “Update Profile Photo” on your personal Facebook page, click “Add Frame” and type “#SheIsSEMA” in the search box. Lastly, click “Use as Profile Picture” to show your involvement with the SBN and share your support of women in the industry!  

Hear the stories from other women in the industry by reading the most recent #SheIsSEMA Spotlights at

Congratulations to the 2021 April and May #SheIsSEMA spotlights.

Lana Chrisman, Executive Director, Lions Automobilia Foundation
A 36-year automotive aftermarket veteran, Chrisman grew up in the family business working for Chrisman Driveline Components before obtaining a position at John Force Racing as Director of Retail Sales. Having been introduced to the SBN by Rose Kawasaki in 2015, Chrisman is now providing leadership guidance to help top the goals of the network.

Lana Chrisman - She Is Spotlight

Tiffany Dorin, National Sales Manager, Battery Biz Inc.
Dorin has been with her company for two years and has 16 years of automotive aftermarket experience. Feeling valued and empowered to make a difference in the industry, she attributes following up and following through, relationship building, and her desire to learn as the three qualities that got her where she is today.

Tiffany Dorin - She Is Spotlight

Amy Jo Osborn, President, Austin Hatcher Foundation for Pediatric Cancer
The Austin Hatcher Foundation for Pediatric Cancer is a SEMA Cares charity that has been instrumental in helping to erase the effects of pediatric cancer and optimizing each child’s quality of life through essential specialized intervention. The automotive industry is in the DNA of Osborn’s foundation, which encompasses vehicle builds and racing into its therapies.

Amy Jo Osborne

Natalie Simon, Marketing Manager, Ford Motor Co.
Having been with the company for seven years, Simon enjoys working with a diverse team of people on exciting and cutting-edge products. She attributes the women that she surrounds herself with as influential and teaching her something every single day. Her "girls" bring her up each day because she gets to work with them and take what she’s learned from them into life and the workplace.

Natalie Simon - She Is Spotlight