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ORBA PLANS ROBUST OVERLAND EXPO WEST 2026 PRESENCE, SPONSORSHIP

April 2026

ORBA PLANS ROBUST OVERLAND EXPO WEST 2026 PRESENCE, SPONSORSHIP -- Relaunched off-road advocacy organization to reach new audience of enthusiasts and businesses at premier gathering of overlanding community -- WASHINGTON, D.C. (April 15, 2026) – The Off-Road Business Association, a wholly owned...

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Advocacy - Small Business

Join the Movement: Attend the 2026 SEMA California Rally

The 2026 SEMA California Rally will bring industry leaders together to shape policy and protect the aftermarket.

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Mark Your Calendar: SEMA Fest Is Returning in 2026

Tickets will be available to the industry at the lowest possible price when SEMA Show registration opens on May 4th.

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Large-Format 3D Printing Arrives in SoCal

A new BigRep partnership lets members think bigger at SEMA Garage Diamond Bar.

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Spy Shots: Mercedes-AMG GT Track, Volkswagen T-Roc R

A more powerful variant of the Mercedes-AMG GT is in the works.

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Final Call to Submit SEMA Council & Network Select Committee Applications

The deadline to apply for a SEMA council or network select committee is Friday, April 17.

Press Release Article

PRI NAMES DOUG BRESNAHAN AS MANAGING DIRECTOR

April 2026

PRI NAMES DOUG BRESNAHAN AS MANAGING DIRECTOR -- Veteran motorsports executive to lead PRI Show and operations -- INDIANAPOLIS (April 13, 2026) — Performance Racing Industry (PRI) today named Doug Bresnahan as Managing Director, effective immediately, bringing nearly two decades of commercial...

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New Jobs: Videographer, Regional Store Manager, Customer Service Rep

By SEMA News Editors Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings: SD Wheel Videographer in Wrightstown, Wisconsin SD Wheel is seeking a videographer to create, review and edit...

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#SheIsSEMA Spotlight: Morgan Jacobs of Kahn Media

Get to know Jacobs, art director at Kahn Media, through her interview with SEMA News.

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SEMA Goes All-In on Powersports, Lifestyle for 2026

A new West Hall activation creates a hands-on hub for the adventure market.