Five Promotional Strategies For Event Marketing For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. “To me, the keys to business success are relationships...

The man at the mill is John McWhirter, one of the founders of Racing Head Service (RHS). On the other side of the camera is Hot Rod magazine staffer Bud Lang, who photographed McWhirter cc’ing a Chevy cylinder head for a February 1971 profile of the Memphis-based shop. At the time, Lang wrote, the...

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2011 event, check out the more than 100 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas...

Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www...

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.

The SUV and luxury segments will be the main drivers of growth in China’s auto market this year as it shrugs off a slow few months and returns to steady growth, analysts said. That’s good news for SEMA members. Buyers of luxury cars and SUVs—many of which are luxury SUVs—have money to spend on...

On July 8, 2011, SEMA members joined with SEMA staff and thousands of enthusiasts across the country to celebrate the second annual Collector Car Appreciation Day. More than 200 events—double last year’s total—were held in the United States and Canada to commemorate the day, which had been...

Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on...