By Bob Morreale (ETTN Chair) and Karen Salvaggio (Chair-Elect) Following its recent Long Range Planning Meeting, SEMA Emerging Trends & Technology Network (ETTN) leadership is energized and aligned around a clear vision for the future. Together, we focused on how ETTN can better serve its members...

The Emerging Trends and Technology Network (ETTN) recognized Dean Case as its Engineer of the Year at the 2025 SEMA Show, honoring his long-standing contributions to engineering innovation, industry collaboration, and the development of future talent within the automotive aftermarket. For Case, the...

By Wendy Miles The SEMA Emerging Trends & Technology Network (ETTN) has created the Engineering & Tech Exchange, a private Facebook Group created exclusively for ETTN members. More than just another online forum, this is a dedicated space where industry professionals can come together to connect...

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. Level Ride Air Suspension MFT Consolidated, doing business as Right Apex, Inc. South Fork Body and Restoration Thomas...

At first glance, this 2017 Lincoln Continental appears to be a refined modern luxury sedan, but beneath its elegant exterior lies one of the most ambitious engineering transformations submitted for the 2025 SEMA Best Engineered Vehicle Award. Built by Jack Parnoutsoukian of Build It Yourself, this...

As engineering teams across the automotive aftermarket continue to generate massive amounts of data, one challenge remains constant: how to turn that data into clear, confident decisions. On Tuesday, May 19, 2026, the Emerging Trends & Technology Network (ETTN) will tackle this issue head-on with...

The SEMA Hot Rod Industry Alliance (HRIA) named South City Rod and Custom as the council’s newest spotlight member. Get to know their story in the SEMA News interview with South City Rod and Custom’s owner, Bill Ganahl, below. SEMA News: When was your company founded? Bill Ganahl: I started as a...