The Emerging Trends and Technology Network (ETTN) recognized Dean Case as its Engineer of the Year at the 2025 SEMA Show, honoring his long-standing contributions to engineering innovation, industry collaboration, and the development of future talent within the automotive aftermarket.
For Case, the recognition came as a surprise. While his career began as a working automotive engineer, his transition into communications made the honor unexpected but deeply meaningful. He views the award not only as a personal milestone, but as recognition of the collaborative efforts between ETTN and SAE SoCal to deliver value to SEMA member companies and to connect industry leaders with emerging engineering talent through Baja SAE and Formula SAE programs nationwide.
Throughout his career, Case has seen firsthand how success in the aftermarket often comes from identifying unmet needs and developing smart, differentiated technology. He notes that not every customer wants the same level of innovation, creating both challenges and opportunities for engineers and businesses alike. Today, his work at Motivo places him alongside multidisciplinary engineering teams supporting clients across industries, reinforcing the importance of staying connected to rapidly evolving trends—something ETTN actively enables.
A strong advocate for mentorship, Case emphasizes that engineers have always been essential to the aftermarket, regardless of title or formal credentials. He points to industry legends like Dan Gurney and Phil Remington as examples of problem-solvers who understood how things worked and continuously sought improvement. For students and early-career professionals, he encourages learning from history and actively seeking mentors through organizations like SAE and SEMA.
Looking ahead, Case believes technical proficiency alone isn’t enough. Engineers must also understand the business side of the industry, from partnerships and regulations to market forces. Equally critical is communication and being able to clearly explain complex ideas to non-engineers. He urges students to immerse themselves in the industry by attending shows, races, meetings, and events that foster real-world connections.
His advice to those engaging with ETTN is simple and enduring: “Work hard. Be nice. Find partners. Volunteer.”