As OEMs roll out advanced driver-assistance systems (ADAS) on new vehicles, the latest technologies are proving to be a mixed bag for the aftermarket.

Here are some of the more popular tactics marketers use to create buzz on social media, along with the tools you can use to analyze how each tactic is working for you.

Retailers need an organized way to monitor and respond to trash talk and other comments about them that appear online—or face potential peril.

News and updates from Aftermarket Performance Group.

Racing news and results from across the motorsports industry.

For 2020, project-vehicle requests need to be submitted in two parts and meet Ford’s criteria.

Explore the potential for your products in this customizing-crazy market, where consumers are eager to buy the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics.

As a member of the association, your recommendation is needed for industry leaders to serve on the SEMA Board of Directors.

The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.