Knowing how to be assertive in difficult situations while maintaining professionalism, understanding and respect is a valuable skill that will help professionals in the workplace.

Reserved specifically for women in the industry, the event provides participants with an opportunity to connect with long-time friends and new colleagues in the industry.

News and updates from companies in the automotive specialty-equipment market.

Plans include the launch of a new membership program and continuation of the successful PRI Road Tour.

Siritho is the owner and CEO of Function Factory Performance—an aftermarket retailer of high-performance automotive parts for American musclecars, supercars and imports.

This year's edition will be held December 1–3, at the San Luis Potosí Convention Center in San Luis Potosí, Mexico.

Gillis is a PRO select committee volunteer and the general manager at Integrity Customs.

The I-CAR RTS Portal is a new SEMA Tech Transfer member resource to assist with awareness of the different onboard vehicle safety systems when designing new aftermarket products.

Nominated for #SheIsSEMA by a colleague, Higgins is admired for her bigger-picture mindset, constant conceptual thinking and willingness to always help.

Companies seeking to sell products globally most often do so through a network of distributors in overseas markets.