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This year's SEMA Live presented by AutoZone broadcast brought fans expanded coverage, industry icons and countless vehicle reveals.
Press Release Article
SEMA SETS MARCH 27 PRIORITY DEADLINE FOR 2026 SHOW EXHIBIT SPACE SELECTION DIAMOND BAR, Calif. (March 23, 2026) – The SEMA Show has officially issued the “First Call” for automotive aftermarket manufacturers aiming to secure their footprint at the 2026 SEMA Show, taking place Nov. 3-6, 2026, in Las...
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This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.
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Mojave faces 2,200-mile OHV closure while Moab's Labyrinth Rims trails could reopen with SEMA and ORBA support.
Press Release Article
SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS SECTION TO UNITE ADVENTURE AFTERMARKET -- Synergizing the Show Floor: Strategic Layout Places Powersports Adjacent to Truck and Off-Road Segments to Reflect Real-World Overlap -- DIAMOND BAR, Calif. (March 19, 2026) – The Specialty Equipment Market...
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Outgoing CEO Kevin Kaestner is retiring after leading the company for 18 years.
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The program is a benefit of SEMA membership that issues financial awards up to $2,000 to help employees of SEMA-member businesses pay off their education loans.
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Get to know Wong, marketing specialist at Unicorn Tire, in her interview with SEMA News.
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Staying current on regulatory emissions compliance is essential for performance product manufacturers to mitigate risk and avoid costly enforcement actions.
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The working project invites TORA members to take part in protecting trail access and supporting responsible recreation.