Henry Ford built the first pickup in 1925, sold it for $281 and started a religion. It’s a platform that enthusiasts have taken and transformed from utility vehicle into the most versatile canvas for specialty equipment.

The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry.

Performance parts pioneer, SEMA Hall of Fame member and founder of SECO Equipment Company and SECO Performance Centers John Simmons passed away on Sunday, February 14.

Audi A7, 2011 Jeep Grand Cherokee, Lamborghini Jota, Porsche 911

As one of the fastest-growing market sectors in Mexico, the automotive industry presents a timely opportunity for SEMA members seeking to establish a foothold in this expanding consumer base.

Here are just some of the dynamic products that debuted in the Truck, SUV and Off-Road section of the 2009 SEMA Show.

Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway.

While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.