Guide to Protect Trademarks, Patents and Copyrights Available Online and Light-Truck Accessory Market on the Rise

Vintage Air Hosts U.S. Representative Lamar SmithIt’s said that necessity is the mother of invention. If you’ve ever been to San Antonio, Texas, in the summer, you know it’s not uncommon for the mercury to push triple digits. When it’s that hot, having a running air-conditioning system in your car...

Builders Race Their Creations on the Dragstrip to Raise Money for SEMA Cares CharitiesEleven of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head this past summer at the fifth-annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge...

Questions From Your Industry PeersContinuing the theme from our last column in the October issue of SEMA News, let’s look at some questions that came from the Council Summit in Pomona, California, back in July. The folks attending this event represented a great cross-section of the industry, and all...

The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry. As highlighted in the recent “SEMA Annual Market Study,” the automotive specialty-equipment market now represents $33 billion in...

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA government affairs office is to stay on top of relevant state and federal legislation and...

Now in its seventh year of existence, Hot Rodders of Tomorrow (HROT) enables young automotive enthusiasts to develop and show off their mechanical skills while being exposed to the automotive specialty-equipment industry. The organization’s purpose is to replenish the aging automotive field with...

Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show. It’s interesting to see what’s in the Shelby booth—as well as what’s not. Shelby’s iconic Cobra roadster and the GT350 Mustang are...

We’re pleased to report that the SEMA Data Co-op has surpassed critical mass and is rolling! Your industry-owned product data repository now has more than 350 brands covering more than 2.7 million live part numbers. Every week, we see thousands of data exports pulled down by data receivers—our...

With the Right Demographic, a Potential BoonBusinesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR-code marketing. Most of us have come across a QR (quick reach)...