At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.

Participate in the SEMA Washington Rally (Wednesday, May 11) to connect with legislators on Capitol Hill and let them know what matters most to you and your business.

The United States and 11 other countries have agreed in principle to a mega free-trade agreement to eliminate tariffs and import quotas within their boundaries.

Here is a brief look at some of the news and updates from around the specialty-equipment industry.

As an exclusive member benefit, SEMA offers loan forgiveness awards to employees who are working for SEMA-member companies and paying off existing student loans.

The Motorsports Parts Manufacturers Council has scheduled networking events in conjunction with the Media Trade Conference, including an open council meeting, awards reception and motorsports tech roundtable.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Positions Available section of the Classifieds page of SEMA.org.

The 2016 MPMC Media Trade Conference, taking place January 26–28, in Santa Ana, California, is on track to include nearly 300 media representatives.

While the 2015 North American International Auto Show (NAIAS) in Detroit was more about modern and efficient musclecars, this year’s show had many companies focusing on their line of pickups that come in many shapes and sizes.