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eNews Article

Generate Brand Exposure Using the SEMA Show Online Media Center

Companies can generate excitement for products and Show-related announcements, such as guest appearances, new products planned for display, special booth vehicles, giveaways and more.

eNews Article

2025 SEMA Battle of the Builds Preview: Who Will Be Crowned King of the Builders?

Compiled by Cristian Gonzalez Last year's SEMA Battle of the Builders overall winner crown went to Noah Alexander and the '68 Dodge Charger from the Hot Rod/Hot Rod Truck category. A new band of builders is readying their project vehicles to take the stage at the 2025 SEMA Show in Las Vegas for the...

eNews Article

Movers & Shakers: Turbo Tires Promotes Todd Tyler to President

By SEMA News Editors Turbo Tires, an Irwindale, California-based, high-performance tire manufacturer, has promoted Todd Tyler to president of the company, effective immediately. Tyler has been with the company for three years and will continue to serve as Chief Financial Officer and Chief Operating...

eNews Article

TORA Member Spotlight: Nic Brooks of Adventure Lifestyle

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) named Nic Brooks, director at Adventure Lifestyle, as the council's newest spotlight member. Get to know Brooks in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road industry?  Nic...

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Meet the Next Generation of Automotive Talent at the SEMA Garage Detroit Career Fair

By Ashley Reyes SEMA member companies still have time to sign up for the Emerging Trends & Technology Network (ETTN) Career Fair at SEMA Garage Detroit, a unique opportunity to connect with passionate students and recent graduates who are eager to launch their careers in the automotive aftermarket...

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Nominate for SEMA Council & Network Awards Honoring Trailblazers in their Market Segment

Recognize the people and companies who go above and beyond to serve their communities and advance their market segments.

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Grow Your Industry Connections at TORA's Mixer in Pigeon Forge Next Week

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) is excited to announce its networking mixer taking place during the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21, 2025, from 5:00 p.m. to 7:00 p.m. EDT. RSVP here. Located in the Staybridge Suites, the...

Council or Network Update

Connect with the Next Generation of Talent at the ETTN Career Fair on September 27

Meet face-to-face with top engineering and technical students at the SEMA Garage Detroit on Saturday, September 27.

Council or Network Update

Celebrating Innovation: Nominate for ETTN’s Engineer of the Year Award

The SEMA Emerging Trends and Technology Network (ETTN) is proud to present the Engineer of the Year Award, a prestigious recognition honoring engineering excellence in the automotive aftermarket. This award is given annually to a standout individual whose work has advanced innovation, solved...

Council or Network Update

The New Breed in the Beams: Modern Engines Making Noise in NHRA Classes

By Gordon Paden For as long as the National Hot Rod Association (NHRA) has been scorching quarter-mile strips across America, the heart of drag racing has been thumping to a familiar beat: old-school Detroit iron. From the early days of NHRA, it has been dominated by the tried-and-true heroes of the...