With a deep history in the hot-rod market, the 2021 SEMA Show will bring together some of the original founders and heroes in the industry.

News and updates from the specialty-equipment industry.

The 2021 SEMA Show offers attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.

The SEMA Show’s official housing partner, onPeak, has added several new hotels for this year.

Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

SEMA Ignited, the official SEMA Show afterparty, is back in-person and in Las Vegas.

As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

Each additional product is $150 per entry if submitted after the October 8 deadline.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.