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Make Effective Communication Your Superpower With Upcoming In-Person Training

The program focuses on enhancing individual communication, providing participants with a tailored framework for public speaking, active listening and relationship-building.

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Passionate About an Aftermarket Cause? Start Here

The SEMA Annual Contribution Program raises awareness of your mission and strengthens your relationship with the broader aftermarket community. Applications close soon.

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National Sales Manager, Technician Among Jobs Added to SEMA Career Center

The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.

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Last Chance: Limited Spots for Next Week's ADAS Training at SEMA Garage in SoCal

Limited spots remain for January's Diamond Bar AUTEL ADAS training, with an exclusive third day available only in California.

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New Products From BluePrint Engines, Edelbrock

A new addition to the BluePrint Builders Series and the new EZ-Street EFI System from Edelbrock.

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Spy Shots: CEER SUV, Skoda Epiq

Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.

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Lead the Conversation at the 2026 SEMA Show: Apply to Present Now

Innovative thought leaders and dynamic presenters who can share new skills and ideas targeted to the automotive aftermarket are invited to apply.

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From Insight to Impact: Preview the 2026 SBN Women's Leadership Forum

This year in San Diego, the three-day program features all-new education courses, workshops, breakouts and networking opportunities.

Council or Network Update

SOLD: PRO Cup Challenge Winner Finds a New Home

The Ford F-150 was purchased by a couple who attended the SEMA Show Friday - Open to the Public Experience, proving how automotive restyling translates directly into sales.

Council or Network Update

Boost Sales with PRO Cup Challenge Build Sheets

The 2025 PRO Cup Challenge build sheets are officially live! This isn't just a list of parts; it’s your roadmap to high-margin vehicle packages that actually sell. Every PRO Cup Challenge build featured at the 2025 SEMA Show was engineered for real-world profitability: a strict $12,500 wholesale cap...