Velocity is expanding its dealer network while Tread Lightly! has launched a new campaign aimed at responsible recreation with support from BRP.

SEMA will price-match if you find a better rate (it won't be easy!), so there's no downside to booking through our official block today.

The virtual event will teach attendees how to effectively engage with policymakers to protect and grow their business.

By Ashley Reyes Applications for the 2026 SEMA Future Leaders Network (FLN) Professional Development Program, happening May 14-15 at the SEMA Garage Detroit, close Friday, April 13, at www.sema.org/fln-pdp. The program is open to all SEMA members. To advance in your career, it's important to know...

The Hot Products Showcase is your opportunity to highlight them in a high-traffic area of the Spring Carlisle Show--for free.

Council and network select committee volunteers are a huge part of the association's success, donating their time to advocate, protect and promote the industry.

We know travel costs can add up, which is why we've partnered with prominent airlines for exclusive discounts for Show attendees.

Michaelian was a cornerstone of the Grand Prix Association of Long Beach since its founding in 1975.

Backed by SEMA and legendary car enthusiast Jay Leno, the bill provides a clear pathway for collector vehicles to receive relief from the state's smog check requirements.

This year's SEMA Live presented by AutoZone broadcast brought fans expanded coverage, industry icons and countless vehicle reveals.