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AVOID MAJOR WEB-MARKETING MISTAKES WITH THESE RESOURCES

SEMA Webinar: “Advanced Guide to High Search Engine Rankings”Thursday, May 8, 2008, 10:00 a.m. (PST)Don't underestimate the business importance of a good website. A clear, uncluttered web presence can mean the difference between a walk and a sale. But if customers can't find your site to begin with...
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FOUR LEADERS NAMED TO SEMA HALL OF FAME

Raymond Bleiweis, Ben Nighthorse Campbell, Corky Coker and Robert Cook will be inducted into the SEMA Hall of Fame, an elite group of industry innovators and pioneers who have played a key role in the automotive specialty equipment market.Since 1969, the SEMA Hall of Fame has paid homage to the...
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SEMA SHOW GEARS UP FOR SELL-OUT YEAR

Manufacturers of automotive accessories are showing no signs of slowing down, with 1,643 exhibitors already signed up to participate in the 2008 SEMA Show on Tuesday–Friday, Nov. 4–7, 2008, in Las Vegas. The trade-only event targets the $36.7 billion automotive specialty-equipment market, which...
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BRIAN DUGGAN TO LEAD SEMA’S EXPANDED CONGRESSIONAL AFFAIRS EFFORT

SEMA announced the appointment of Brian Duggan as its new Director of Congressional Affairs. Duggan comes to the association with a broad range of public policy expertise. He has a combined experience of 20 years in lobbying, government relations and policy having previously worked in Washington, D...
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SEMA SHOW ATTENDEES: CONFIRM YOUR REGISTRATION TO GET YOUR BADGES MAILED

If you have already registered for the 2008 SEMA Show you should have received a confirmation e-mail that includes a link that ensures Show badges will be mailed two weeks prior to the event. Attendees who have not done so are encouraged to access the link to receive their badges in the mail...
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WHY MASS CUSTOMIZATION COULD HELP YOU SELL MORE PARTS

During the SEMA National Education Conference, April 10–11 in Nashville, Motor Age interviewed SEMA Vice President of Market Research and Information Jim Spoonhower about the specialty-equipment industry’s expansion.
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SPY PHOTOS: CADILLAC'S CTS TRIFECTA—SEDAN, COUPE AND NOW A WAGON

Brenda Priddy's spy photographer network recently caught the third Cadillac CTS variant, a wagon, during testing. Codenamed GMX 206, GM will start building this luxury wagon next spring, Priddy says. It will be built alongside the CTS sedan and coupe at the Lansing (Mich.) Grand River Assembly Plant...