The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow.

Registration for the 2009 SEMA Show set for Tuesday through Friday, November 3–6, is open and available online at www.SEMAShow.com/register.

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.

This month’s “Required Reading” highlights the many articles that talk about how important it is for businesses to position themselves as industry leaders.

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

Numbers Add Up to a Substantial Number of Specialty-Equipment Prospects

Every program or service offered by SEMA will come through or affect this department at some time, in some fashion.

Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8.

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

Data You Need to Succeed in This Business Environment