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What the Media Is Saying About the 2008 SEMA Show

Behind every product, behind every project vehicle, behind every exhibitor booth, there’s a story. The following is just a small sample of the many articles currently being published/broadcast about the 2008 SEMA Show. Click on the links to read the full stories.

The New York Times, November 6, 2008
Exhibition for Red-Hot Performance Takes a Green Turn

On the Show floor, crowds were drawn to a Ford F-150 modified by a British company, PML Flightlink. Attendees wanted a closer look at a 600hp truck with an empty engine compartment. It’s the Hi-Pa Drive F-150, powered by electric motors fitted inside the wheels. John Waraniak, SEMA vice president of vehicle technology, summed it up best: “Green vehicles are blank canvases for the performance and specialty-equipment industry.”, November 13, 2008
Cars Gone Wild—SEMA’s Most Outrageous Rides dedicated this article to vehicles from the 2008 SEMA Show, worthy of the big “O” designation. Outrageous vehicles on author Evan Griffey’s radar include a 1,350hp '70 Rolls-Royce Silver Shadow, a Hummer Halftrack and a smart fortwo resting on an air-bag suspension system. 

Hot Rod Magazine, November 8, 2008
2010 Camaro Hot Rod SEMA Introduction

The 2010 Camaro was designated as the Official Vehicle of the Show. And despite the raging political and financial debate about the Big Three, Hot Rod Magazine boldly states that GM has perhaps the best new-car lineup in its history.

European Car, November 6, 2008
SEMA Show 2008

According to European Car, “The truth is, SEMA 2008 is more concentrated, more focused. The attendees that are at the Show this year are there to do business, and a good portion of them are on a much tighter time table, so there is no screwing around.” Wasting none of its own time, European Car was quick to report on VW’s unveiling of a Passat CC, a Jetta TDI Cup and a modified Tiguan. 

WIRED, November 4, 2008
Election Distraction: Cobra Jet Versus LS7 Camaro

True, on November 4, most eyes and ears were tuned to election results coverage. But for SEMA Show 2008 attendees, there was another rivalry raging on the Show floor: Chevy vs. Ford, specifically the Cobra Jet vs. the LS7 Camaro.

Modified L&E (Luxury & Exotics), November 4, 2008
Mercedes-Benz at SEMA; Modified GLKs Unveiled

For the first time ever, Mercedes-Benz took part in the 2008 SEMA Show, unveiling four uniquely themed GLK SUVs. In this article Modified L&E dissects the finish products created by the automotive surgeons of Boulevard Customs, Legendary Motorcar, Brabus and RENNtech.

Detroit News—Wednesday, November 19, 2008
Auto Design Firm Sparkles at Vegas Show

Like many attendees, Murray Pfaff, of Royal Oak-based Pfaff Designs, attends the SEMA Show to network with clients and hopefully identify the innovations that may become future trends in car customization. Pfaff shared some of his Show highlights with Detroit News.

Consumer Reports, November 18, 2008
SEMA 2008 Wrap up

Consumer Reports is famous for leaving no stone unturned with it comes to the thorough examination of any product. The company’s Autos staff is no exception and compiled a comprehensive list of highlights.

Road & Track
2008 SEMA Show

Road & Track’s take on the 2008 SEMA Show—“Tuner-licious extravagance.” The magazine offers readers both articles and video covering the rolling highlights from their week in Las Vegas.’s Inside Line Video takes viewers on a virtual tour of the Mobile Electronics section of the 2008 SEMA Show, featuring Senior Technology Editor Doug Newcomb.