SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week.

Continuing its interviews with SEMA executives, SEMA News talks with SEMA Trade Shows Director Gary Vigil to uncover what attendees can expect from the 2009 SEMA Show, new Show programs introduced this year and more. Read the article here.

A.R.E. builds the Exterminator for the “Verminators”; Mark Mojica joins ReadyLift as director of sales and marketing; Boge America celebrates 10 years in America; and more news from the specialty-equipment industry.

News from the NHRA: Robert Hight grabs his first win of the season, moves to third in Funny Car points standing; Top Fuel pilot Spencer Massey and Funny Car driver Mike Neff post wins in four-lane, four-wide exhibition events; Lucas Oil Products signed a multiyear agreement to renews its title...

SEMA member programs and services can help you save money and make smarter business decisions. Learn how during this upcoming webinar.

Partnering with GM and Hurst Performance Vehicles, SEMA will auction the first pre-production Hurst/Camaro two weeks prior to the 2009 SEMA Show, with all proceeds benefiting the SEMA Memorial Scholarship Fund.

Customer service is not a strategy, it’s a way of life. That’s the key sentiment delivered by Robert Spector, author of The Nordstrom Way, during the recent SEMA Webinar, “The Nordstrom Way to Customer Service.

Time is running out to get your product featured in the SEMA Show New Products Showcase! Your first product entry into the Showcase is free, but you must act by October 9.

Big Air makes air suspension and lift kits for heavy-duty pickups. Company president Tim Hill talks with SBTV's Alex Fees at the 2008 SEMA Show about Big Air's suspension kits, Big Jake bumpers, and how the company's racing background infliuences product design.

Dates and locations for several upcoming SEMA-sponsored shows and activities.