The racing and performance component of the specialty-equipment market is comprised of three market niches:

Keeping with the theme of trying to do more with less, SEMA’s Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information.

Gen Y grew up with the Internet. They turn to it for information, entertainment and socializing.

New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase.

More than 500 members of the industry attended the SEMA Installation Banquet & Gala Fundraiser in Pasadena, California.

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

Enthusiasts, car buffs and collectors came together at the inaugural SEMA Show ‘N Shine car show, August 1, in Pasadena, California.

The second annual SEMA Pinewood Drag Races presented by eBay Motors opened with practice and tuning runs during the afternoon hours of the SEMA Installation Banquet & Gala Fundraiser.

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that’s more than 100,000 definitions.