Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the...

News and updates from SEMA's councils and committees.

Looking not unlike a latter version of Volkswagen’s loved and forgotten Corrado, the Subaru FT-86 may offer not only a base model, but also an STi edition, if these photos from Brenda Priddy are any indication.

Visit the SEMA booth Hall 4.1 booth F69 at the upcoming Automechanika Frankfurt Show taking place September 14–19. SEMA will also display a number of fully customized American, European and Japanese vehicles throughout the Accesssories and Tuning Hall 4.1. Thanks to the European Tuning Association...

The U.S. Department of Commerce is offering free export promotion and assistance for SEMA Show exhibitors whose products contain a minimum of 51% U.S. content. The deadline to register is September 10. Please note the U.S. government definition: 51% of the total pre-margin value of the product or...

SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) join on a campaign to bring qualified buyers to the 2010 SEMA Show, reaching out to 15,000 quality leads from the SEMA Show database.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

Pecca Leather in Norwalk, California, has recently joined the growing list of manufacturers who participate in SEMA’s ProPledge Warranty Assurance Program. Others include Check Corporation, Classic Design Concepts, Inalfa Sunroofs, Katzkin Leather, Mito Corporation, Roadwire, 3d Carbon and Webasto...

BALTIMORE WELCOMES YOU: The American Le Mans Series will join the IZOD IndyCar Series on the streets of Baltimore, Maryland, for the first running of the Baltimore Grand Prix next year during Labor Day weekend. THE BIG GO: Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro...

SEMA's recent direct-mail campaign targeted more than 110,000 SEMA Show buyers across eight different industry segments—just one component in an overall strategy that includes print, online and telephone outreach.