Come join us to honor new SEMA Hall of Fame members Richard “Dick” McMullen, Chuck Schwartz and Van Woodell, as well as recognize the service of incoming and outgoing Board members.
One of eight super sessions at the Business Technology Symposium (BTS) powered by the Street Performance Council (SPC), "Better Data = More Sales," will be presented by Rob Eberhart, director of Internet solutions at DCi, on Friday, July 23, 9:00 a.m.–5:00 p.m., at the Pasadena Convention Center...
Do you have a comprehensive strategy in place to protect your intellectual property rights (IPR)? While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names and copyrighted materials (such as website...
In a crowded marketplace, you can’t afford to miss a beat with a new-product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals.
John Quincy Adams, the sixth president of the United States, knew a thing or two about leadership. One of his most famous quotes was, "If your actions inspire others to dream more, learn more, do more and become more, you are a leader." Those are also fitting words to describe the upcoming SEMA...
Staying up-to-date on legislation related to the automotive hobby and to small businesses is essential to the success of the industry. However, it's also a challenge—given the vast number of issues that exist on the federal, state and local levels. Knowing what source to turn to makes it easier...
Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight, winding roads, a breeze to park and flat out fun to ride, they are primary conveyances in Asia and large segments of Europe. In the...