Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even-handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit.

All of the custom-designed pinewood cars from the Builder’s Race—part of the annual HRIA-sponsored Pinewood Drag Races that were held in conjunction with SEMA’s Leadership Days on Saturday, July 24, 2010, in Pasadena, California—will be autographed by the builders and displayed at the 2010 SEMA Show...