One Company’s Methods May Be a Model for Others SEMA members are increasingly finding overseas markets and growing their exports, at least in part by taking advantage of resources and opportunities made available through SEMA. Royal Purple is one such company. Last year, international sales of its...

Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk...

2015 Hyundai Genesis, Chevrolet Silverado HD Chassis Cab

Colorado’s Bestop Shares Success of Congressional District Site Visit Program Summer is a great time to be outdoors in Colorado and, given the favorable conditions, it’s also a great time to be out on the trail. Therefore, it was no surprise when Bestop Inc., a leading supplier of off-road truck and...

Well, now the real fun begins! The SEMA Data Co-op’s (SDC) state-of-the-art data-management system has been up and running for a couple of months. The usual bugs have been shaken out, and we are actively receiving and distributing quality product data from nearly 200 suppliers to a horde of anxious...

Breaking news from SEMA member companies, including Power Automedia, Prestolite Performance, Motovicity Distribution, Alpine Electronics of America, Holley Performance Products and more.