SEMA News spoke with SEMA’s council and network leaders to find out what’s in the pipeline for the coming year and to get their thoughts about the emerging trends and the challenges they can expect to face based on what their organizations are seeing in their respective marketplaces. Not...

Fueled by 2.5 million new-pickup sales last year, there are now more than 51 million pickups on U.S. roadways. But how much do aftermarket businesses really know about pickup consumers, their shopping habits and, ultimately, the parts they purchase? Assumptions are one thing, but manufacturers and...