The Media Preview Exclusive is scheduled for Monday, October 30, the day prior to the opening of the 2017 SEMA Show.

SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need.

The SEMA Show’s No. 1 buyer and media destination, the New Products Showcase is the most valuable resource for exhibitors seeking additional product exposure and company outreach.

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The inaugural Industry Cup Challenge pits companies against each other in their respective categories with the winner of each category advancing to the final Cup Challenge race.

Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016.

Stay up to date on the latest news from 2017 SEMA Show exhibitors by regularly checking the Online Media Center.

News and updates from across the specialty-equipment industry.

Since the SEMA Battle of the Builders competition debuted in 2014, the program has become one of the industry’s most prestigious vehicle build competitions.

U.S. Secretary of the Interior Ryan Zinke intends to create a Recreation Advisory Committee to help expand public-private partnerships on America’s public lands.