One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

Data You Need to Succeed in This Business Environment

At the 2008 Los Angeles Auto Show, California Governor Arnold Schwarzenegger received a two-hour, behind-the-scenes tour.

Measuring Consumers’ Performance Parts and Accessories Purchase Intentions

To advertise in this section, contact Motor Media Inc. at 818/248-4449 or e-mail sales@motormediainc.com.

During past auto show seasons, the automotive community has offered several subtle hints of a changing market.

A Message from the Chairman, Chair-Elect, Legislative Report & HRIA Award Winners