Why is Ray Brock smiling? It could be because he’s just stepped out of a 300F, the wide, low-slung, 375hp flagship of Chrysler’s ’60 lineup.

Helping customers with a passion for all things hot rod, created the specialty-equipment industry. The creativity, obsession and power that enthusiasts pour into every project requires continual investment in the newest technology and build techniques.

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase.

Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it.

Aftermarket products that enhance performance, appearance or comfort are niche-market products in China, but auto enthusiasts who want to trick out their vehicle aren’t limited to China’s largest cities.

Childhelp, a nonprofit organization headquartered in Scottsdale, Arizona, dedicated to helping victims of child abuse and neglect, presented SEMA with the Childhelp 2010 Corporate Award

Chevrolet Malibu, Hyundai Veloster, Mercedes CLS 63 AMG, Porsche 911 GT2

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight and winding roads, a breeze to park and flat-out fun to ride, they are primary conveyances in Asia and large segments of Europe.

Powersports & Utility Vehicles Exhibitors Fill the 2009 Product Showcase. In 2009, SEMA dedicated a special section of the Las Vegas Convention Center strictly to Powersports & Utility Vehicles.