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Magazine (News) Article

Wonder Women

Among the councils and professional networks that SEMA members can join (visit www.sema.org/councils-networks) is one that represents women in the automotive aftermarket industry. The SEMA Businesswomen’s Network (SBN) is comprised of a dynamic group of professionals whose mission is to provide...
Magazine (News) Article

Fast Facts

Industry news from SEMA-member companies, including Jegs High Performance, Lucas Oil Products, Kelford Cams and more.
Magazine (News) Article

PRI Announces Return of PRI Trade Show For 2021

Performance Racing Industry (PRI) has announced the return of the world’s premier event for motorsports professionals—the PRI Trade Show—to the Indiana Convention Center in downtown Indianapolis on December 9—11, 2021.
Magazine (News) Article

Business-Unfriendly California

California appears to be doing everything in its power to burnish its reputation as the least business-friendly state in the union. Exhibit A is California’s Proposition 65 (Prop. 65), a California law that gives consumers and attorneys the ability to sue businesses that do not include warning...
Magazine (News) Article

The UTV Race Heats Up

The powersports UTV market seems to get better and better each year, not just in terms of the vehicles themselves but also in terms of the increasing number of consumers flocking to the side-by-side lifestyle. It’s a phenomenon that not even a pandemic can stop.
Magazine (News) Article

From Motorcycles to Side-by-Sides: New Powersports Products

The powersports category embraces a wide range of vehicles promising adventure, utility and thrills. Whether they’re taking the road less traveled by motorcycle, tackling desert terrain on an ATV or finding a favorite fishing hole in a UTV, millions of consumers taste outdoor freedom each year...
Council or Network Update

Product Pitching Competition Offers Prize Package Valued Up To $92,000

Have an automotive-related product that is ready to or recently hit the market and want to expose it to a worldwide audience? The SEMA Launch Pad program is expanding, making it easier than ever for emerging entrepreneurs to participate, win cash prizes, and receive instant publicity for their new...
Council or Network Update

Meet Volunteer Spotlight Member Kevin Gillis

PRO named Kevin Gillis as the council’s latest volunteer spotlight member. Gillis is a PRO select committee volunteer and the general manager at Integrity Customs—an automotive customization shop that specializes in custom interiors, electronics, spray-on bedliners, lift kits and more. In his Q&A...
Council or Network Update

SEMA Market Research Shows Sales of Lights Trucks Skyrocketing

Sales of light trucks continue to skyrocket and are expected to reach more than 82% of all new light vehicles purchased by 2028, according to a new 92-page market research report from the Specialty Equipment Market Association (SEMA). The new “2021 Vehicle Landscape Report” from SEMA Market Research...
Council or Network Update

Upcoming Webinar: Growing Diversity of Light Truck Market

PRO Members are invited to take part in an upcoming webinar on the growing diversity of the light truck market. While sales of traditional cars aren’t going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay...