By Matt Kennedy
Nearly one-third of all Ford F-Series trucks are modified in a typical year and about 2.3 million Toyota Tacomas are expected to be sold between 2021 and 2028, according to new SEMA Market Research.
With so many pickups on the road, the vehicle platform offers the biggest opportunity for the specialty-equipment industry. It is important for SEMA members to stay up-to-date on how pickups are changing, and how those changes may affect their business.
SEMA’s new “Light-Truck Snapshot Report” dives into the market for pickups, both in terms of vehicle sales and products their owners install. In the report, readers will find information and insight that can help them refine their business strategy for the dynamic and evolving pickup market.
Smaller pickups are making a comeback, with 21% of new pickups sold in 2020 being midsize or smaller, nearly double their share of sales in 2014, and 13% percent of all light-duty pickups on the road have diesel engines, according to the new report.
For more insight on what’s driving the pickup market trends, download the “Light-Truck Snapshot Report” for free today at www.sema.org/research.