By Dan Ricehouse The Wheel, Tire, Suspension & Brake Council (WTSBC) invites all exhibitors and industry professionals to kick off their morning at Coffee & Conversation, happening Wednesday, November 5, from 8:00 a.m.–9:00 a.m. in the Lower South Hall during the 2025 SEMA Show. This casual, come-as...

TORA's activations will offer multiple opportunities for members to connect, give back and grow their industry knowledge.

By Ryan Rutledge As the automotive aftermarket continues to evolve, the demand for technical knowledge and practical expertise is greater than ever. To meet that need, the Wheel, Tire, Suspension & Brake Council (WTSBC) is partnering with the Emerging Trends & Technology Network (ETTN) to present an...

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is proud to recognize outstanding companies and individuals who are shaping the future of our industry. At this year’s WTSBC Reception during the 2025 SEMA Show, three prestigious honors will be presented: Business of the Year, Person of the...

The SEMA Truck & Off-Road Alliance (TORA) is bringing back its Feature Vehicle Showcase to the 2025 SEMA Show, spotlighting some of the most impressive and innovative builds in the industry. Ten vehicles were selected to represent TORA this year, each highlighting creativity, craftsmanship and the...

The SEMA Truck & Off-Road Alliance (TORA) brought industry members together for a special networking event during the Great Smoky Mountain Jeep Invasion on Thursday, August 21, 2025. Nearly 100 professionals gathered at the Staybridge Suites in Pigeon Forge, Tennessee, making it one of TORA’s most...

The SEMA Truck & Off-Road Alliance (TORA) named Nic Brooks, director at Adventure Lifestyle, as the council's newest spotlight member. Get to know Brooks in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road industry?  Nic Brooks: I've...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in 2025! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support...

Celebrate the automotive restyling industry, honor outstanding members and grow your industry knowledge.