By SEMA News Editors
The racing and performance industry is gathering THIS WEEK at the 2025 PRI Show, December 11-13, in downtown Indianapolis for three days of connection, innovation, development and planning for the race season ahead. Get a sneak peek of the Show below with previews of new parts and products, planned activations, celebrity appearances, Show-week events, educational opportunities and a lot more.
PRI Paddock Takes Center Stage at the 2025 PRI Show
PRI has announced a major enhancement to the 2025 PRI Show with the debut of the PRI Paddock, a new activation at the grand entrance of the Indiana Convention Center. A centerpiece of the experience is the Show's iconic hanging car, this year represented by the Matco Tools Top Fuel dragster driven by four-time NHRA Top Fuel Champion Antron Brown, continuing a long-standing PRI tradition.
The Paddock includes a live stage featuring exclusive live interviews, and standout vehicles representing the breadth of racing disciplines at the Show, including a BMW M4 GT3 EVO from SRO GT World Challenge America powered by AWS, a Honda Civic from SCCA Time Attack, a TRAD PRO4 custom off-road truck from Amsoil Champ Off Road, a Schnee-Lawson Sprint Car from the High Limit Racing Series and a Ferrari 599 GTB Fiorano from Formula Drift. It reflects PRI's commitment to supporting the entire racing community from grassroots competitors to professional teams and manufacturers while connecting attendees with the industry leaders and innovators shaping motorsports.
Throughout all three days of the PRI Show, the PRI Paddock stage will host driver appearances, industry conversations, expert interviews and opportunities for fans to interact with some of the most influential voices in motorsports. Attendees may also see a surprise visit from a favorite racing driver or team owner.
Click here for more information, including a full schedule of appearances on the PRI Paddock stage.
T.O.P.S. HQ Presented by MyRacePass.com Empowers Track Professionals
Motorsports track operators, promoters and sanctioning body leadership and staff will have a dedicated headquarters to conduct business, learn from industry leaders, and grow their professional networks at the 2025 PRI Show.
Happening in rooms 240–245 of the Indiana Convention Center, T.O.P.S. HQ Presented by MyRacePass.com will offer over 42 sessions and learning opportunities designed to help race track professionals strengthen their business. Beyond the educational sessions, the relaxed setting provides the ideal place to engage in peer-to-peer discussions, schedule meetings, take a break, and connect with peers. T.O.P.S. HQ Presented by MyRacePass.com is also supported by Gearhead Events and PJH Trackbite.
Race tracks play a vital role in motorsports, serving as launchpads for young people to discover the sport, for competitors to sharpen their skills, and for local economies to thrive. According to the 2024 PRI State of the Racing Market Report, 50% of race tracks earn more than half of their revenue from races, underscoring the importance of staying competitive and adapting to industry shifts.
Featured Presentations and Events
- Morning Coffee by Gearhead Coffee (Dec. 11-13, Room 242).
- Industry Leadership Forum (Dec. 11 at 3 pm): A panel of leaders will discuss strategies for attracting the next generation to the sport.
- Successful Auto Racing Promotion (Dec. 12 at 3 pm): A panel of master promoters will share lessons learned.
- Friday Continental Breakfast (Dec. 12 at 8:30 am): Enjoy breakfast compliments of Geobrugg, DZE USA LLC, Tecpro Barriers, TrackWalk, and the FOD Control Corp.
- B.S. & Brews Happy Hour (Dec. 12 at 4:30 pm): Join fellow track operators and peers for beer, snacks, and "big stories." The event is sponsored by MyRacePass.com, RPM Promoters Workshop – Racing Promotion Monthly, Professional Motorsports Solutions, TicketSpice, and PJH Trackbite.
Education Topics
- Legislative Updates: Learn how to master your political universe using the PRI Economic Report and paths to incubating the Nuisance Law.
- Marketing, Social Media, and Promotion: Explore updates in technology for ticketing, scoring and event management; content engagement; AI best practices; and digital marketing.
- Racing Roundtables: Hear from industry experts in road racing, karting, oval paved, off-road, dirt track, and dirt late model facilities.
- Track Operation Breakouts: Hear from announcers and race officials, plus attend sessions on enhancing the fan experience and better understanding race insurance.
- Trends and Tactics in Motorsports Safety by ICMS: Join sessions covering EV racing, what's new in safety, NFPA 610, and finding and keeping safety crews.
For more information, including a full schedule of T.O.P.S. HQ events and education sessions, click here.
2025 PRI Show Brings Multiple Sim Racing Events and Competitions to Indianapolis
The 2025 PRI Show features a showcase of sim racing, esports innovation and hands-on motorsports experiences with multiple activations at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis. Leading organizations, including DALLARA-AK ESPORTS, Podium 1, SIMCraft, SRO America and Team America/Init Esports, will bring professional-grade simulators, competitive events and educational programming to attendees during the Show.
SRO America Expands the SIM Racing Arena
SRO America returns to the 2025 PRI Show with an expanded SIM Racing Arena, putting the spotlight on the fast-growing world of sim racing and motorsports innovation. The event features daily invitational races with top esports competitors competing on professional-grade rigs, including Fanatec Clubsport GT cockpits, DD-Plus Direct Drive bases, Clubsport pedals and MSI 49-inch monitors powered by high-performance MSI gaming PCs. These setups provide the precision, realism and performance used by professional drivers worldwide.
All competitions will stream live on SRO Motorsports Twitch and GTWorld YouTube, giving fans across the globe front-row access to the action. Beyond racing, the arena offers interactive demos, hands-on experiences with cutting-edge sim hardware, educational sessions and panel discussions with industry experts, highlighting the latest advancements in sim technology and its growing influence on the motorsports industry.
Podium 1 Showcases Turnkey Systems, New Products and Pro Driver Activations
Podium 1 brings a full lineup of professional-grade sim technology to the PRI Show, giving attendees the chance to test industry-leading 6DOF, 4DOF and 3DOF motion systems featuring Qubic Motion Systems and Vero Motion platforms. The activation includes multiple new product unveilings, including the Simucube SC3 Pro, Simucube Co-Pedals, BDH Active Shifter, VPG Porsche Wheel and more.
Special guest Tony Kanaan joins the Podium 1 lineup alongside the Arrow McLaren NTT INDYCAR SERIES team, offering attendees opportunities to meet the racing legend and compete against his lap times for chances to win official McLaren items. Autograph sessions with Kanaan are scheduled for Thursday from 11:30 a.m.-12:00 p.m. and 2:00-2:30 p.m., and Friday from 10:00-10:30 a.m. A McLaren Arrow IndyCar and a Radical SR3XXR will also be on display for photo opportunities.
Team America Debuts the Nation's Best at PRI Show -- Powered by Init Esports
Team America, powered by Init Esports, is bringing the nation's top sim-racing competitors to the PRI Show for an in-person showdown. The top 12 athletes from the 2025 TEAM AMERICA Talent Scouts Competition powered by MOZA Racing have earned their place in the national finale at the PRI Show. On Saturday afternoon they will go head-to-head in the TEAM AMERICA Time Trial Challenge racing live on MOZA Racing equipment in front of manufacturers, media and motorsport leaders. PRI attendees can also compete by setting hot laps at the Team America booth on Thursday and Friday for a chance to earn one of the final spots on the Saturday grid.
"Team America is all about taking our incredible online community and putting it side-by-side in real life, and there's no better place to do that than at PRI," said Stefy Bau, founder of Init Esports.
DALLARA-AK ESPORTS Gets Attendees Behind the Wheel
DALLARA and AK Informatica launched DALLARA-AK ESPORTS earlier this year, a joint venture aimed at establishing Indianapolis as a global hub for sim racing. At the PRI Show, attendees can compete on Assetto Corsa Competizione simulators, racing GT cars on historic tracks. The activation gives fans a chance to experience the precision and excitement of professional-grade sim racing while engaging with one of motorsports' most innovative partnerships.
For more information, click here.
PRI Show Spotlight: Vivian Campbell of Def Leppard Fame to Display Rally Vehicle
Photo courtesy of Chris Allen/Chris Creation Machine.
Vivian Campbell of Def Leppard will bring his "miRAGE" Mitsubishi Mirage R4, which competes in the American Rally Association, to the PRI Show. He will also appear in the PRI Paddock for a live interview on Saturday, December 13.
If a correlation can be made between playing the guitar at the highest level in a world-renowned rock band and driving a rally car then Vivian Campbell has found a way to work it out. Both require absolute commitment to perform on each stage, plus finesse and skills beyond normal comprehension that can deliver euphoria.
Veteran rock guitarist Campbell has excelled at his melodious craft in one of the world's most famous bands for more than 30 years. He also played in Dio on the band's first three albums, was a member of Whitesnake during the band's big-hair heyday in the latter '80s and was an original member of Northern Ireland's Sweet Savage.
While Campbell has earned his reputation as an exceptional guitarist and made a career by playing music, that wasn't enough. Now, he is fulfilling his childhood dreams of racing lore and feeding that passion as an adult in rally racing. Campbell competes in the American Rally Association (ARA) and will bring his rally car to the 2025 PRI Show, where you can see it on display in the Green Lobby of the Indiana Convention Center (ICC) in Aisle 7100 in between Hammertown and the PAC Lounge. You can't miss it. It will be covered with Def Leppard logos and the logos from other bands he's played in over the years.
In addition, he will be interviewed live at the PRI Paddock, located in the Yellow Hall at the Capitol Avenue entrance of the ICC, on Saturday, December 13, at 10:30 a.m. ET.
To read the full interview with Campbell, click here.
Registration for 2025 PRI Show
The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media and others. To register, book hotel accommodations and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.
