Ford's new global identity unifies motorsports and production vehicle development under one banner.

It was another newsworthy series of days for international trade and tariffs.

See details on new products including ICON Vehicle Dynamics' Leveling Kit for '24-'25 Ford Ranger Raptor and Holley's RetroFit LEDs.

From the SEMA Washington, D.C., office SEMA hosted a delegation from Fédération Internationale de l'Automobile (FIA) at the SEMA Garage in Detroit, bringing together global mobility experts, automotive media and SEMA leadership to highlight new opportunities in vehicle safety policy, advanced driver...

By SEMA News Editors Osprey Custom 4x4 Debuts Bespoke British Racing Green '24 OC110 Station Wagon Osprey Custom 4x4, a builder of bespoke off-road vehicles based in Castle Hayne, North Carolina, has recently completed a bespoke British racing green '24 OC110 Station Wagon. Powered by a 6.2L...

By Ashley Reyes The SEMA Emerging Trends & Technology Network (ETTN) is hosting a webinar designed to educate SEMA members on how the portable emissions measurement system (PEMS) device works, what emissions it measures, and its importance. The session, "Validating the Aftermarket: PEMS in Action,"...

Ceramic Pro launches the Elite Dealer Visualizer powered by DreamRide.AI and its new Shift Color PPF, reshaping how consumers explore and restyle vehicles.

By Ashley Reyes The SEMA Businesswomen's Network (SBN) has named Amy Beck, owner of Hahn Auto Restoration, as the network's newest #SheIsSEMA spotlight member. Get to know Beck in her interview with SEMA News below. SEMA News: How many years have you been with your current company and what do you...

By Ashley Reyes The SEMA Emerging Trends & Technology Network (ETTN) invites all member companies and aftermarket businesses to participate in the upcoming ETTN Career Fair, taking place on Saturday, September 27 from 1:00 p.m. to 4:00 p.m. EDT at the SEMA Garage in Plymouth, Michigan. This unique...

By SEMA News Editors Friday, September 5, is the deadline for 2025 SEMA Show exhibitors to be included in the official SEMA Show Press Conference Schedule and all published and promotional material. Exhibitors who have breaking news announcements that will be of interest to a large number of media...