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SEMA Show exhibitors: Generate more buzz for your company and products by announcing your SEMA Show incentives and specials in SEMA eNews. Exhibitors with special pricing, promotions, two-for-one offers and other incentives are encouraged to let SEMA know so that the information can be included. To...

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:>> SEMA Webinar, "Listen to Your Customers, Their Opinions Really Do Matter," September 18, 2008 10:00 a.m. (PDT)>> Honda Fit Measuring Session at American Honda, Torrance, California...

Coverage of the Chevrolet Volt continues to make headlines as each new detail is revealed piece by piece. Fuel prices continue to be high and consumers remain interested in seeking fuel-efficient alternatives. It is in this tumultuous market that GM has found the opportunity to prepare the all...

In August, the SEMA Performance Parts and Accessories Demand Index (PADI) improved by 8 points, or 21%, going from 35 in July to 43 this month. An index value of 43 translates to 12% of adult American drivers (or approximately 12 million-plus households) indicating that they had plans to purchase...

"Many diesel pickup truck owners pull trailers, so enthusiasts often look for products that improve towing capabilities while helping to save a few dollars at the pumps," said Ty Michael, SEMA market research manager.

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The German government has notified the automotive technical approval services in Germany that, effective immediately, they are prohibited from approving engine-management software (“chip tuning”) modifications. The government has cited lack of knowledge on the effects these modifications have on...