The program offers a unique opportunity for consumers, builders and enthusiasts to attend educational seminars presented by top manufacturers in the hot-rod space.

The SEMA Hot Rod Industry Alliance (HRIA) has named AutoMeter as the council's newest member spotlight company! Get to know the company's story below. HRIA: How has your company evolved to meet the changing demands and trends within the hot-rod industry over the past 30 years? AutoMeter: Over the...

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome the council's newest member companies! ALP USA Inc/SOFFSEAL Full Blown Kustoms Martin's Rod and Custom

SEMA Hot Rod Industry Alliance (HRIA) members are staying engaged with the hot-rod community by following the council on Facebook and Instagram. Check out top trending posts from HRIA below and then follow us for more great content on the council and hot rod market. Mark your calendars and join us...

The SEMA Hot Rod Industry Alliance (HRIA) is hosting a networking Happy Hour during the Minnesota Street Rod Association's (MSRA) "Back to the '50s Weekend" in Saint Paul, Minnesota. The event will take place on Thursday, June 20, from 3:30 p.m. to 5:30 p.m. CT at O'Gara's Bar at the Minnesota State...

The SEMA Hot Rod Industry Alliance (HRIA) has launched "Hammer Down: The Hot Rod Industry Alliance (HRIA) Podcast," an inside look into the world and history of car culture. Hosted by Kevin Oeste, creative director at V8TV Productions, "Hammer Down" includes interviews with industry personalities in...

Need a refresher on your HRIA and SEMA member benefits? Check out the video above to hear from AJ Carney, SEMA Membership Director, as she shares information on money-saving member benefits, educational programs, and top industry networking opportunities, while Jonathan Goolsby of Goolsby Customs...